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When should you use text-to-speech?

Use text-to-speech when people benefit from hearing approved text, or when a voice interface removes friction that a screen would create. Do not add synthetic narration just because audio is possible.

For product teams, publishers, and creators deciding whether generated voice improves access or completion. · Reviewed 2026-09-29

Good fits

  • Audio versions of approved articles.
  • Hands-free status updates or alerts.
  • Accessibility for people who prefer listening.
  • Voice interfaces with predictable responses.
  • Internal training or navigation where human recording is expensive to update.

Poor fits

Sensitive announcements, emotional storytelling, or branded voices may need a person. TTS also struggles when the source text is badly written, full of unfamiliar names, or needs expressive performance rather than clear speech.

What to test

Test pronunciation, pauses, numbers, names, listening fatigue, and whether people complete the audio. A technically natural voice is not enough if the content is hard to follow or the listener cannot control the pace.

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