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What is semantic search?

Semantic search looks for meaning and intent rather than only matching the exact words in a query. It is useful when people describe the same thing in different language.

For product teams deciding how users should search documents, support content, or a catalog. · Reviewed 2026-09-29

A simple example

A keyword search for “cheap flight” may not match a page titled “low-cost airfare.” Semantic search can connect the two because the ideas are related. That is useful when users do not know the exact vocabulary used in your documents.

How it differs from keyword search

Search typeBest atWeakness
KeywordExact names, IDs, phrases, and filtersMisses related wording
SemanticIntent and concept similarityCan return something related but not actually correct
HybridCombining exact constraints with meaningNeeds more design and evaluation

The important boundary

Semantic similarity is not factual relevance. A document can be close in meaning and still be the wrong policy, version, customer, or date. Use metadata filters and human-readable source context when the answer has consequences.

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